Sweet Jane’s may be known for its treats, but also offers greeting cards, plush toys, socks and more.
“We like to say we’re more than just a candy store,” said Janet Merrithew, owner of Sweet Jane’s.
Merrithew is this week’s midweek mugging recipient.
Located at 1300 Queen St., Sweet Jane’s began with the idea of a store where, “you could shop around for things you enjoy, and the kids could also have some things...it was really meant to be for the whole family, so we’ve just expanded from that,” Merrithew said.
When it comes to candy, the store offers Jelly Bellies, gummies, chocolate bars and treats you might not commonly find at the grocery store, such as what Merrithew calls “retro” chocolates and candies.
“It’s candy you might have grown up with or your parents might have grown up with, it’s nostalgic, it brings back a lot of fond memories for people,” she said.
Along with gifts and confectionery, the store specializes in creating custom-made gift baskets for holidays, corporate events and “just because” moments.
“We have a lot of parents of students who are out of town that like to send birthday gifts, or they might just have a healthy fruit basket they want to send their kids,” Merrithew said.
Gift baskets can be ordered online or at the shop.
Merrithew, who previously worked in publishing, bought Sweet Jane’s in 2003. When selecting items to carry in store, she said she looks for things that make people smile.
“You want to create the element of fun,” she said. “And I also believe in quality.”
Merrithew said one of the items people come in for the most are Milka chocolate bars, which can be hard to find outside of Europe.
“I always know when someone comes in and goes crazy over the Milka bars, they’ve definitely been to Europe,” she said.
Merrithew said her favourite thing about working at the store is seeing how it brightens someone’s day.
“It’s really about putting a smile on a customer’s face, in one way or another, whether it’s one of our products or our customer service,” she said. “My best day is when a customer walks in and browses around, and goes over to the card section, and you can hear them laughing away.”