HaliMac Axe Throwing is giving locals a new way to bond with friends.
"You can get out, you’re doing something that’s somewhat active, but the social aspect of this is just immense," said Paul MacInnis, co-owner of HaliMac.
Paul MacInnis is this week’s midweek mugging recipient. He owns the business with his cousin, Adrian Beaton.
Located at 1920 Brunswick St., the lounge marks a homecoming for MacInnis and Beaton, who both grew up in Halifax.
“It was definitely something that was on our bucket list of things we wanted to do, [to] get ourselves back here to Halifax,” MacInnis said. “And we think there’s a great market here.”
The pair have two other axe-throwing locations, in Kentville, Nova Scotia and St. John’s, Newfoundland.
MacInnis said one reason he believes axe-throwing has become so popular is because it brings people together.
“People have great conversations, they can have a beer if they’d like, it’s all about getting out there, chatting with people, people aren’t on their devices,” he said. “It’s just this amazing hour or two where people can connect.”
Those interested in axe throwing have the option of either a one-hour or two-and-a-half-hour session. Reservations are available, but not required.
“We really welcome people to walk in off the street,” MacInnis said.
Pricing is done per person rather than per lane, so individuals who want to give it a try are also welcome, MacInnis said.
HaliMac serves food such as tacos, wraps and nachos, options that are “nice and quick, made fresh to order,” MacInnis said.
It also works with local vendors to provide craft beer, cider, wine and spirits from Atlantic Canada.
MacInnis, who previously worked as a high school teacher, decided to switch to entrepreneurship when Beaton pitched him on the idea of an axe-throwing lounge.
“I wanted to wake up every day and do what made me truly happy, and that was running a business,” he said.
MacInnis said he's seen people of all ages try axe throwing, including groups such as work socials, birthday parties and family events.
There is no minimum age, however MacInnis notes children who are interested in axe-throwing need to be strong enough to life the small axe.
HaliMac's two other locations frequently work with local charities such as Big Brother and Big Sisters, something MacInnis said he would also like to do in the city.
“We’re super excited to get that side of the business up and running in Halifax,” he said.