As the holiday season approaches, Duly Noted Stationery puts a local twist on the standard greeting card.
Nicole Venema, co-owner of Duly Noted, is this week’s midweek mugging recipient. Venema owns the store with her sister, Cindy Midgley.
Located at 5431 Doyle St., the shop specialized in greeting cards, pens, journals, prints, wrapping paper and other stationery items.
“The styles of our cards do vary,” Venema said. “We go from whimsical, like Halifax Paper Hearts, to ... more old school-old maps and stuff.”
The one consistent factor is a focus on items that are locally-made, she said. The store carries designs from Nova Scotian artists including Emma Fitzgerald and Kat Frick Miller.
“We love seeing those lines grow, we love supporting local stationery makers,” Venema said. “Some of our favourites are the funny cards from Classy Cards and Lupin Designs, I do really like the local humour.”
Along with humorous cards, the store also has cards for more somber occasions.
“One of our best-selling cards is sympathy cards,” Venema said. “People really like that they’re fairly simple, a lot of time they’re created by Canadian artists, and … when people are giving a sympathy card, they like to give something meaningful, so I think that appeals to a lot of our customers.”
While greeting cards are always in demand at Duly Noted, Venema said other local products are also popular.
“As far as non-stationery items, the Foxhound Candles do really well, they’re hand-poured in Truro, Nova Scotia. And I just would say local gifts in general, a lot of our prints do really well too,” she said. “I do think that when people come here they are looking to support local, and not just our store, but all of the artists that we carry. And they know that what we pick is carefully curated.”
Venema said the store sees a diverse groups of customers, ranging in both age and gender.
“I think a fact that surprises people a lot is at least fifty per cent of our customers are men...and I think that is because they need cards too, [and] a lot of men really love buying pens,” she said.
For Venema, who also owns Halikids and works with Twiggz, being able to support local creators is one of her favourite things about having her own store.
“Working with so many great Nova Scotian artists, being able to support that in our economy...it’s such a great community,” she said.