You're likely to hear Reeny Smith while watching TV over the next few months.
The North Preston musician sang a cover version of What A Wonderful World for a new Tourism Nova Scotia commercial.
Smith's amazing voice plays over shots of fall colours, wine tasting, apple picking and other favourite autumn activities.
"It means a great to deal to me being involved with the promotion of tourism in Nova Scotia," said Smith in a news release.
"My family has called this place home for generations and we are extremely proud of the contributions made to the culture and fabric of this province over hundreds of years."
Nova Scotia's tourism industry has taken a big hit this year due to COVID-19, with cruise ships banned from operating in Canadian waters and travellers from outside the Atlantic bubble being required to self-isolate for 14 days when arriving in the province.
The marketing campaign is aimed at encouraging Maritimers to explore Nova Scotia this fall.
"We hope these campaigns will inspire people to grab their sweaters and wallets and hit the road," added Tourism Nova Scotia CEO, Michele Saran.