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Pop Explosion improves festival access with new low-income pass access

The October iteration of the Halifax Pop Explosion has just announced a cost-sharing program that will allow low-income residents to gain access to festival wristbands
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The October iteration of the Halifax Pop Explosion has just announced a cost-sharing program that will allow low-income residents to gain access to festival wristbands.

The Pass It On program – a partnership with United Way Halifax and property management company Killam REIT – allows festivalgoers to pay it forward when they buy their own passes, to help others in their own community.

“People can buy a wristband through the program, at a price point of $120. That covers their $80 ticket, and 50 per cent of the cost of someone else’s. Then the other half of the wristband is paid for by Killam for someone who otherwise couldn’t afford it,” said Pop Explosion Executive Director James Boyle.

“This is all made possible through our partnerships and the generosity of other fans. Haligonians who have means can help people attend who wouldn’t be able to otherwise.”

Boyle said it was an easy way to work with the local community and give back in a substantial way.

“We worked the last few years to try to ensure that people looking to attend who can’t afford it can still participate in events in their community. When it comes to those who have income to participate and those who don’t, it separates the community,” he said.

“We make sure people can attend, even if there are barriers. These concerts truly are community gatherings and we want all kinds of people attending. We have done things with United Way in the past like this, but this is the way to help the most people.”

He’s pleased about the new partnership that allowed Pass It On to come to fruition.

“We just signed partnership with Killam, and we were excited to see they jumped on board and see value in this. United Way are great partners, and talking and working with them to figure out the best ways to get people to concerts is amazing,” he said. “Their knowledge and commitment is incredible, and their expertise and commitment allows us to do Pass It On.”

United Way Halifax and Killam REIT echoed Boyle’s sentiments about the partnership.

"We’re happy to partner with Halifax Pop Explosion and Killam REIT in getting these wristbands to people who want to take in one of the largest music festivals on the East Coast, but might not feel like it’s an option for them," said Sue LaPierre, director of community impact at United Way Halifax.

Meanwhile, Killam felt it was their duty to help out in any way they could.

"As Halifax’s largest housing provider, we’re committed to investing in solutions that improve the wellbeing of community members of this great city," said Dale Noseworthy, CFO of Killam Apartment REIT. "United Way Halifax’s commitment to fighting poverty, including supporting affordable and safe housing solutions, aligns with our focus on community investment. We look forward to this unique partnership opportunity."

The 2019 Halifax Pop Explosion takes place in Halifax, NS from October 23-26 and features performances from Arkells, Haviah Mighty, Diet Cig, Japanese Breakfast, Jennah Barry, Just John x Dom Dias, Kaia Kater, Lydia Persaud, Mother Mother, PUP, and Walrus, among others.

With an incredible lineup already and more announcements coming, Boyle is happy this program will allow more people to cherish the experience.

“Halifax’s community is about finding ways to help each other, and people share the values we have and want to break down barriers. We’ve been excited by the response to Pass It On.”


About the Author: Jordan Parker

Jordan Parker is a freelance journalist and runs entertainment firm Parker PR. He's been a movie nerd since he was old enough to walk.
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