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Farmers try to grow new relationship with customers

New campaign from NS Federation of Agriculture is trying to put a face behind your food
090519-tomato-garden-farmer-AdobeStock_169330984
(stock photo)

A new online campaign is trying to put a name and face on the people who grow your food.

The campaign is called Your Farmers, Your Nova Scotia, and it was just launched by the Nova Scotia Federation of Agriculture.

With a renewed emphasis on buying local during the COVID-19 pandemic, Your Farmers, Your Nova Scotia is an campaign that will profile farming families across the province, tell their stories, and connect them and their product with existing and potential customers.

Josh Oulton is with Taproot Farms and the NSFA, and he tells The Sheldon MacLeod Show, the last few years have been tough on farmers, and now COVID-19 is just the latest in a line of impactful events. 

“Early frost, Dorian, and last year with the very late spring was actually probably the most detrimental weather event we had,” says Oulton.

The campaign will also include recipes and updates on food and farming related events happening across the province. 

Oulton says he hopes this will make people more aware of the farmers and what they have to offer.

“Just to encourage people to look for them and make it easier for them to find them so they can connect with them and support their community,” he says.

You can find the farmer profiles for the Your Famers, Your Nova Scotia campaign at https://meetyourfarmer.ca/


About the Author: Matt Brand

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